st kilda hairdresser dani from yoshiko hair talks about working on l'oreals #blondefident campaign / by Dani Blakeley

L'Oreal Professional Australia are currently releasing their #BLONDEFIDENT advertising campaign across Australia. This and other films that showcase L'Oreal's new blondes, were filmed at St Kilda's Yoshiko Hair. Featuring Yoshiko's own blonde experts Dani and Zarah .
Over the 10 years since Yoshiko has been operating Dani and the team have done many photo shoots  for colour companies. Producing imagery for colour company, national advertising and educational  campaigns. Yet Dani said " Working on  #blondefident for L'Oreal Professional was by far the best campaign she has worked on as it features on you  the client".
Although Jessica's makeover could be considered extreme.The film shows you that in the capable hands of a blonde expert at Yoshiko, they are able to bring out the best in you.
"Working with the new L'Oreal Studio Blonde range is amazing' notes Dani. The range includes an amazing Ballyage lightener and a lightener that is capable  from taking you from dark to super light without compromising hair condition. All from the company that invented hair colour, L'Oreal.
For the blonde you want, you can't go past the colour team at Yoshiko. With Kelly, Zarah and Dani all certified as L'Oreal Professional Blonde experts.
You too can be #blondefident, with L'Oreal's amazing new blondes when  you visit the award winning team at Yoshiko Hair.
Yoshiko Creative Director Dani is a Guest Artist for L'Oreal Professional